Sheila Gashumba has once again shaken social media after boldly calling out the Uganda Tourism Board over sports journalist Andrew Kabuura’s rapidly growing international profile.
And this time, her warning was direct.
According to Sheila, Uganda risks sleeping on one of its own while neighboring Rwanda could easily move faster and benefit from Kabuura’s rising continental visibility before Ugandan officials react.
The outspoken media personality made the comments after Andrew Kabuura appeared on an international UEFA Champions League analysis broadcast alongside major football figures, including former Chelsea star Salomon Kalou. His performance immediately attracted attention from Ugandans online, especially after viewers noticed him blending Luganda, Swahili, and Runyankole into the broadcast while proudly representing Uganda on a global platform.
That cultural touch instantly connected with many Ugandans.
But it was Sheila’s reaction afterward that truly ignited conversation.
Taking to social media, she openly urged the Uganda Tourism Board to quickly consider Kabuura for a tourism ambassador role before another country allegedly recognizes his value first.
“Uganda Tourism Board will see Rwanda Tourism Board make Andrew Kabuura an Ambassador for Rwanda then Ugandans start making noise!!” Sheila posted, before demanding that officials move quickly.
The post immediately exploded into debate.
Some social media users agreed with her completely, arguing that Kabuura has naturally marketed Ugandan culture and identity more effectively than many heavily funded campaigns. Others praised the sports presenter for remaining authentic while operating on an international stage.
Several fans especially loved hearing Luganda and local African expressions during a high-profile football show watched across different countries.
Even Buganda Kingdom social media platforms publicly praised Kabuura for elevating the Luganda language internationally, adding even more momentum to the discussion surrounding his growing influence.
But the conversation did not stop there.
Sheila later intensified the debate after suggesting that corruption and misuse of tourism marketing funds could be stopping Uganda from properly supporting influential personalities capable of promoting the country globally. Her comments immediately drew strong reactions online, with supporters and critics clashing over whether Uganda does enough to invest in young cultural ambassadors.
Meanwhile, Andrew Kabuura himself has remained relatively calm amid the growing attention.
The respected sports journalist has steadily expanded his visibility beyond Uganda through football broadcasting and international sports coverage, but this latest moment appears to have pushed him into a completely different category of public influence.
Now entertainment insiders are closely watching whether the Uganda Tourism Board will respond publicly to the growing pressure.
The timing is also interesting because Uganda has increasingly been relying on celebrities, influencers, athletes, and media personalities to help market the country internationally through tourism campaigns, music festivals, sports coverage, and digital content.
Many online users now believe Kabuura perfectly fits that modern ambassador image - polished, multilingual, relatable, and already visible on international television.
Still, others warned against politicizing the issue too quickly, arguing that tourism appointments should follow official procedures and long-term strategy rather than social media pressure alone.
For now, one thing is certain.
Andrew Kabuura’s international moment has suddenly turned into a full national conversation and Sheila Gashumba made sure everybody noticed it.