Uganda has stepped onto one of the world's biggest coffee stages with a bold push to strengthen its position in the global specialty coffee market.
At the World of Coffee 2026 exhibition in Brussels, Uganda's delegation led by Minister of State for Agriculture Hon. Desire Muhooza alongside leading private-sector coffee exporters held a series of business-to-business meetings with more than 4,000 international coffee traders, buyers, and roasters.
The mission was clear: showcase Uganda's premium Arabica and Robusta coffees while opening new export opportunities and strengthening relationships with buyers from across the globe.
A major highlight of the exhibition was the official debut of the Uganda Coffee brand, marking a significant milestone in the country's efforts to build a stronger and more recognizable identity in international coffee markets.
Visitors also experienced Uganda's coffee through a professionally hosted coffee cupping session led by SUCAFINA CEO Nicolas Tamari, giving buyers and industry experts an opportunity to sample and evaluate the distinctive flavors and quality of Ugandan coffee.
The exhibition provided Ugandan exporters with a valuable platform to promote the country's growing specialty coffee sector, explore new commercial partnerships, and reinforce Uganda's reputation as one of Africa's leading coffee-producing nations.
The Brussels showcase is expected to boost the visibility of Uganda's coffee industry and support efforts to expand exports into premium international markets, where demand for high-quality and sustainably sourced coffee continues to grow.